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‘Duh’ Idea: Design Clothes to Fit the Women, Instead of Women to Fit the Clothes

What will they think of next? 

From BBC:

Spain is to overhaul its clothing sizes for women as part of a government drive to ease pressure on young girls over their body size.

There are fears that efforts to conform could be leading to eating disorders.

The move follows Spain's ban of ultra-thin models on the catwalk during Madrid fashion week last September.

[...]

It is a source of frustration for customers and shop assistants alike that in Spain women tend to go into the changing rooms with an armful of different sizes never knowing which one will fit this time or whether any will fit at all.

[...]

For the first time ever the National Consumer Institute will measure Spanish females - more than 8,000 of them to be exact - between the ages of 12 and 70.

Spanish fashion houses will then try to fit them, rather than the other way round.

They have also agreed to decorate their shop windows with slightly bigger mannequins.

The health ministry described the current ones as unreal dolls of alien dimensions, which it sees as directly encouraging eating disorders such as anorexia.

I suppose there are a lot of important things that could be said about this story, but I'm afraid all I can do is laugh.


Posted by Nanette on 01/25 at 07:18 PM
DepartmentofOddThingsIntheNewsWomen
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